Streamlined Tour B XS Model

Bridgestone Golf, a proven leader on the PGA TOUR, has announced that Tiger Woods, Bryson DeChambeau, Fred Couples, and Lexi Thompson have all been fitted for the brand's new TOUR B golf ball lineup.

"I've worked with Bridgestone's R&D team for nearly 20 years now, so I know they are the market leader in golf ball innovation," said Tiger Woods. "We have taken it to the next level with the new Reactiv cover, which gives me the right feel."

Bryson DeChambeau echoed Woods' sentiments, stating, "Consistency and control are key factors for my game. What we've done with Bridgestone's R&D team is develop and test this new Reactiv cover that allows me to control launch and spin in ways that traditional urethane falls short."

Meanwhile, Fred Couples explained, "I don't play the same ball as Tiger, but I found a better ball for me. For me, the softer RXS is a perfect fit. Bridgestone ball fitting has opened my eyes to this better technology. For my swing, these balls allow me to boom it off the tee and also give me more spin and feel greenside."

Lexi Thompson also shared her experience with the new TOUR B lineup, saying, "When Bridgestone was designing the new TOUR B balls, they asked me what I was looking for. I told them 'I've never had a problem with distance, but more sure wouldn't hurt - and it's got to spin around the green tee!' So when they came back to me with the Reactiv cover, I was really blown away."

Bridgestone Golf's history of innovation is evident in their commitment to golf ball fitting and the development of their latest technologies. The brand's pioneering work in golf ball fitting has recorded over 2.5 million swings, with data showing that more than 75% of golfers who are fit show improvement when switching to a Bridgestone Golf ball.

The new TOUR B lineup features the company's revolutionary Reactiv cover technology, which is a major material improvement to the golf ball cover in over 20 years. Reactiv goes beyond the boundaries of what is possible with traditional urethane, delivering increased distance off the driver and improved spin and control around the green.

Additionally, the TOUR B balls incorporate Bridgestone's Contact Force Dimple, a structural change to the dimple pattern that produces 38% more contact at impact. This technology translates to better energy transfer for longer and straighter drives, as well as improved feel and control with scoring clubs.

The TOUR B family of golf balls, which are designed and manufactured in the USA, have been recognized for their exceptional performance, earning a 2020 Golf Digest Hot List Gold rating.

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