2024 Tour B RX for Golfers

FOCUS TO PERFORM: THE NEW TOUR B WITH MINDSET

The NEW TOUR B with MindSet is the first golf ball scientifically designed to help players separate analytical thoughts from athletic performance. This revolutionary technology is the result of collaboration with professional golfer JASON DAY, who trusts the MindSet on tour.

The MindSet feature on the golf ball serves as a visual cue, guiding players through a simple three-step process:

STEP ONE: IDENTIFY YOUR TARGET The first step is information gathering. Assess the target, distance, wind conditions, and club selection to make an informed decision.

STEP TWO: VISUALIZE THE SHOT PATH This step is about connecting with the target and visualizing the desired shot or putt.

STEP THREE: FOCUS ON THE DOT In this final step, maintain focus on the green dot, clearing the mind of analytical thoughts, and execute the visualized shot.

Bridgestone Golf, the #1 ball fitter in golf, has engineered the TOUR B RX to deliver increased ball speed for maximum distance off the tee and a "hit and sit" performance on approach shots. The TOUR B RX is ideal for players with swing speeds under 105 mph who seek additional distance.

The TOUR B RX technology, known as REACTIV X, has been trusted by PGA TOUR professionals, including FRED COUPLES, in competition.

JASON DAY, a trusted partner in the development of the MindSet technology, has incorporated the TOUR B ball into his professional gameplay, demonstrating the effectiveness of this innovative approach to golf performance.

By guiding players through a focused, three-step process and providing advanced ball technology, the NEW TOUR B with MindSet aims to help golfers of all skill levels separate analytical thoughts from their athletic execution, ultimately enhancing their performance on the course.

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